About Kasi Liz
Founder & AI-SEO Copywriter at The MLS Writer + Nest Marketing Studio
Former real estate appraiser + QC report reviewer
SEO Copywriter for real estate + creative pros
Local marketing services to show up on AI search
Helping creative businesses in competitive industries
Kasi Liz Hyrapett here, SEO copywriter and AI marketing strategist focused on helping REALTORS and creative professionals get discovered locally on Google Maps + Traditional and AI search results.
My Journey as a Real Estate Copywriter and Local Marketer.
It all started in 2005, working with agents in the Los Angeles real estate appraisal world. I was researching and writing about all kinds of homes - all day, every day. This is where my real estate marketing experience began.
I learned the magic of copywriting for unique and persuasive real estate content and listing descriptions.
Analyzing thousands of (good and bad) property descriptions on the local MLS during my appraisal research is what it took, but I also studied the marketing strategies that successful real estate agents used during my two decades of industry experience.
In 2018, this is when The MLS Writer came to life…
My Mission is to Help REALTORS and Local Services Rank Higher in Google Maps and Be Recommended in AI Platforms.
Marketing in real estate is very competitive, but my focus has also been to assist the hard-working design + creative business owners to show up higher on Google Maps, get more reviews, convert their ideal clients, and be recommended in AI search results. I enjoy providing tips to business owners to work smarter and stand out in their local markets.
My job is to create custom, local SEO marketing plans + DFY services for each client. Your expertise will be highlighted, combined with your past experiences to set you apart and be unforgettable in any crowded industry.
Kasi Liz Hyrapett was mentioned on Redfin and interviewed by Business Insider. Read the article here and get in touch with my team for a local SEO marketing consultation any questions.
Call/Text Us (626) 221-2222
📍Pasadena, CA + Everywhere
Kasi Liz Hyrapett’s marketing services + consulting helps REALTORS & local businesses grow with strategic AI-SEO plans that save time and makes you more discoverable locally.
Who is behind The MLS Writer, and what experience do they have in real estate marketing?
Kasi Liz runs The MLS Writer + Nest Marketing Studio. Her background in real estate started in 2005 as a trainee appraiser. Other related work experience includes:
Appraisal report QC reviewer
Professional real estate photographer (photographed over 1,000 homes around Los Angeles, CA)
Studied professional copywriting, editing, and legal proofreading
Former licensed real estate sales agent in CA
Investor in real estate properties and long-term rentals
What industries does The MLS Writer serve?
Real estate, design services, and creative professionals like photographers.
Where is The MLS Writer + Nest Marketing Studio located, and what areas are served?
Pasadena, CA and serves all 50 states nationwide.
What inspired the founder to start The MLS Writer + Nest Marketing Studio?
Kasi Liz first discovered a need for better marketing in real estate in 2005 when she was researching and writing about properties for appraisal reports. She started with photography and copywriting services for Realtors then expanded to assist creative and design industries, like home stagers.
FAQs
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Testimonials
FUN FACTS ABOUT KASI LIZ
Former real estate appraiser (2005-2013). Mainly wrote and reviewed appraisal reports for major lenders + AMCs.
Former REALTOR (2014).
Professionally photographed over 1,000 homes.
Visit and work from Iceland a few months out of the year.
Seattle is my hometown. Go Seahawks.
The longest train ride I've been on was 36+ hours (LA to Seattle).
My car is a stick shift - they're more fun to drive!
Call/Text (626) 221-2222
📍Pasadena, CA + Everywhere
My Marketing Approach / Framework
People crave persuasive, story-led but quick info. Google and AI search platforms crave easily scannable info they can retrieve from fast. There's some overlapping here! My approach to local marketing is to satisfy both to get local businesses discovered more easily by those searching with intent (traditional + AI-SEO) AND converting them with the right words (story-driven, persuasive info). Here's how I approach this custom framework I created:
1. Curious and deep analysis of the current state of your business's online visibility and authority.
Using my 10+ years of experience in real estate marketing and copywriting, your website and Google Business Profile will be reviewed for the fundamentals, like technical organization, proper GBP categories, clean metadata, NAP citations, general user experience, and more. I will dissect what works (and what doesn’t) in your existing copy and traditional SEO as the foundation. These traditional SEO foundations also serve as the “trust signals” that AI systems use to validate and surface your business.
2. Humanized, persuasive storytelling + location-intent, AI-SEO copywriting.
Instead of just listing home features (bedrooms, square footage, amenities) in real estate copywriting, we craft MLS descriptions that help potential buyers see themselves living in the space... imagining mornings in the kitchen, evenings on the porch, or fun dinners in the dining area. The same applies to persuasive copywriting for local business marketing to tap into both human emotion + personal connection (factors proven to drive conversions). Once the website and SEO foundations are strong, then we write content that matches the way real customers search in your area, both in typed and conversational queries (like “best realtor near me,” “who stages luxury homes in palm springs?”). This includes service-area pages that match your GBP, FAQ content designed for AI platforms, and natural-style internal linking within your website. The goal: make your business the most visible and easiest answer for local search results.
3. Increasing the chances of AI platforms to recommend your business, not just in traditional search results.
To earn visibility in AI-generated answers, your business must be recognized as an unmistakable entity. We'll enhance your business’s “entity signals” by optimizing your Google Business Profile, ensuring citation consistency, reinforcing your presence across reputable directories, and creating written website content that clearly defines your services, service area, and expertise. This helps AI systems confidently surface your business as a trustworthy answer in local search results. Your business authority will be understood by ChatGPT, Gemini, and other AI search platforms. This will increase your chances of being included in both AI-generated local recommendations and traditional Google/search engine results.