Need Content Copywriting + Real Estate Photography in Pasadena?
Hiring a local real estate copywriter and photographer in Pasadena, CA
by The MLS Writer + NEST IMPRESSIONS | Your real estate copywriter + photographerBOOK YOUR GLENDALE REAL ESTATE PHOTOGRAPHY SHOOT!
CALL OR TEXT (626) 221-2222
HELLO@KASILIZ.COM
Real Estate Photography and Content Copywriting in Pasadena, CA by Kasi hello@themlswriter.com | (626) 221-2222
If you're a busy Realtor in Pasadena trying to juggle showings, open houses, escrows, and that one client who texts at 10pm to ask if the “light fixtures are included," then what’s the last thing you want to worry about?
Finding a talented real estate photographer who also writes content for Realtors!
Writing listing descriptions, crafting SEO blog posts, or creating real estate newsletters is what we keep busy with at The MLS Writer, but I'm also your friendly neighborhood Pasadena real estate photographer. :)
I’m known for being super picky about crooked lampshades or overexposed windows, and also about grammar and storytelling. Yep, I’m that person who notices when “your” should’ve been “you’re,” and I’ll absolutely fix it before your listing goes live!!
READ ABOUT PASADENA REAL ESTATE PHOTOGRAPHY PRICING HERE
But being the grammar police isn’t just about sounding “smart.” It’s about making sure your property descriptions are clear, polished, and persuasive. A well-written story about a home sticks with buyers. It creates emotion, curiosity, and connection.
How I got into copywriting for real estate and photographing houses in Pasadena.
Before I was snapping listing photos or obsessing over SEO keywords like "Spanish bungalow with original hardwood," I was reviewing real estate appraisals.
Thrilling, I know.
However, it gave me a sharp eye for detail and a deep understanding of how homes are valued, and more importantly, how they should be described. I read countless BAD listing descriptions! That skill transitioned seamlessly into writing listing remarks that actually sells the sizzle and the steak.
Eventually, Realtors I worked with around Pasadena started asking, “Hey, can you take the photographs and write the listing description?”
And just like that, I became a real estate photographer + copywriter in Pasadena with a knack for writing compelling content that gets noticed.
BOOK YOUR PASADENA OR LA REAL ESTATE PHOTOGRAPHY SHOOT!
CALL OR TEXT (626) 221-2222
HELLO@KASILIZ.COM
Zillow and the big-name portals are SEO juggernauts, but that doesn’t mean you can’t compete with them (especially if you’re consistent). Having regular, locally optimized blog content makes a difference in helping your site show up when someone Googles “Pasadena homes for sale” or “best Realtor near me.”
A strong SEO strategy, handled by someone who actually understands real estate, can get you traffic, credibility, and leads without paying Zillow half your commission. Imagine that.
Even with all the fancy AI tools out there, sometimes you just don’t feel like writing a listing description.
ChatGPT can be hit or miss. (No offense, ChatGPT, you're not so bad sometimes.) That’s where having a real human copywriter who gets your style, goals, market, and your audience comes in handy. We can write real estate content like you would probably (or better??), if you weren’t knee-deep in inspections and contract negotiations!
Real estate photography and copywriting isn't an optional luxury anymore if you want to compete.
Hiring a professional real estate copywriter sounds expensive. Like “add it to the closing costs” expensive. But it’s really not, especially when you find someone who can double as a real estate photographer (in the Pasadena or LA area only, sorry). One point of contact, two big problems solved. Time saved. Headaches avoided. Magic.
Because I photograph homes and write for Realtors regularly...
I get to talk with you face-to-face. I learn how you pitch listings, how you talk about neighborhoods, and what sets you apart from the 897 other agents in town. That makes the content I write sound like you, not like some generic blog post recycled for the fifth time.
So if you're tired of writing, tired of looking at stock photo-filled blog templates, or just want your listings to stand out, I’m your copywriter and photographer. Hope you're near Pasadena for those listing photos! Anywhere is OK to write about your listing, though. :)
Let's turn your listings, blog, newsletters, and marketing into something people actually read (and Google actually finds).
Your camera-toting, SEO-obsessed,
Pasadena real estate content writer, copywriter, and photographer :)
P.S. I might bring snacks to the photography shoot. Just saying.
BOOK YOUR PASADENA OR LA REAL ESTATE PHOTOGRAPHY SHOOT!
CALL OR TEXT (626) 221-2222
HELLO@KASILIZ.COM
Meet the Founder of The MLS Writer
KASI LIZ HYRAPETT
Former REALTOR/Appraiser + Photographer with a passion for writing captivating real estate listing descriptions and creating marketing materials for Realtors.
The MLS Writer is a professional real estate copywriting team founded by Kasi Liz Hyrapett, a former REALTOR, Appraiser + Real Estate Photographer based in Pasadena covering Glendale and other neighboring Los Angeles areas. She has been featured on REDFIN and Business Insider.
The MLS Writer’s team of professional copywriters improves real estate marketing efforts and inspires readers to take action. Though ChatGPT is often used in real estate these days, Kasi leads a team of human copywriters that have experience in real estate to create and deliver polished and customized content.
Clients include REALTORS, other real estate photographers, home stagers, appraisers, and more.
Ready to make your real estate business stand out with professional copywriting and compelling real estate descriptions for Realtors?
BOOK YOUR PASADENA OR LA REAL ESTATE PHOTOGRAPHY SHOOT!
CALL OR TEXT (626) 221-2222
HELLO@KASILIZ.COM
VIEW OUR ONLINE REAL ESTATE MARKETING SHOP HERE