Quick Real Estate Photography Shoot in Glendale After Writing a Listing Description
Should your real estate copywriter also photograph listings?
by The MLS Writer + NEST IMPRESSIONS | Your real estate copywriter + photographer
Real Estate Photography in Glendale, CA by Kasi hello@themlswriter.com | (626) 221-2222
Just wrapped up the final tweaks on a real estate listing description and about to head over to Glendale for a real estate photography shoot. Totally unrelated to each other. It’s fun balancing both copywriting and real estate photography, and I love how they feed into each other.
Writing compelling property descriptions at The MLS Writer is more than just listing features…
It’s all about taking the reader on a mental tour that helps buyers envision a new life in the home, all while making the agent look like an absolute rockstar.
Pressure? Yeah. Every word has to be unique, persuasive, and fresh for the listing (and the Realtor).
Most agents these days are tapping into AI like ChatGPT to write their descriptions.
I get it, it’s fast! But the agents who hire a pro copywriter understand more that polished, thoughtfully written remarks make their listing stand out more.
There’s a difference, and buyers notice it. Other Realtors notice it. Appraisers reviewing comps in the MLS notice it. My clients know I’ll catch those small details and bring in the emotional language that AI can sometimes miss.
Now, switching gears to real estate photography mode!
This shoot in Glendale is going to be fun - it's actually for my home stager friend! Getting out from behind the computer is always a breath of fresh air (literally).
Photographing homes keeps me connected with what’s happening in the market, and I get the chance to talk with agents face-to-face, sometimes even with the sellers. It adds BTS insight that definitely helps my real estate copywriting.
Glendale’s one of my favorite places to photograph real estate.
Gorgeous homes, tall palms and other various trees, all surrounded by beautiful mountains. It's literally a glen! Glendale just has a good vibe - both calm and exciting (depending on the neighborhood). I even own a rental property here myself and spent most of my teen years there, so I’ve got a soft spot for the city.
Last time I photographed real estate in Pasadena
Investing in real estate while running a professional copywriting business has definitely been super awesome. I'm glad I can mix a bit of "creativity" with market know-how, both behind the screen and behind the lens!
Time to go photograph in Glendale then come back to write another listing description for real estate!
Meet the Founder of The MLS Writer
KASI LIZ HYRAPETT
Former REALTOR/Appraiser + Photographer with a passion for writing captivating real estate listing descriptions and creating marketing materials for Realtors.
The MLS Writer is a professional real estate copywriting team founded by Kasi Liz Hyrapett, a former REALTOR, Appraiser + Real Estate Photographer based in Pasadena covering Los Angeles area. She has been featured on REDFIN and Business Insider.
The MLS Writer’s team of professional copywriters improves real estate marketing efforts and inspires readers to take action. Though ChatGPT is often used in real estate these days, Kasi leads a team of human copywriters that have experience in real estate to create and deliver polished and customized content..
Clients include REALTORS, other real estate photographers, home stagers, appraisers, and more.
Ready to make your real estate business stand out with professional copywriting and compelling real estate descriptions for Realtors?