Real Estate Photography in Pasadena by a Copywriter
Picking up the camera again to photograph real estate in my hometown of Pasadena, CA
by The MLS Writer + NEST IMPRESSIONS | Your real estate copywriter + photographer
Real Estate Photography in Pasadena by Kasi hello@themlswriter.com | (626) 221-2222
My real estate photography camera has been sitting idle longer than I’d like to admit, kinda collecting dust while I've buried myself in The MLS Writer - still busy with property description deadlines, editing words late into the night, and more.
Photographing Real Estate in Pasadena, CA - My Home
I've missed being on site, meeting busy Realtors, photographing all sorts of homes around Los Angeles. Photography might seem like mindless work, but it's not, and it’s a completely separate and different kind of business and skillset! Sometimes you really have to pay attention to the light coming through a kitchen window or finding just the right angle to show off a dramatic vaulted ceiling. Your brain just has to work differently when photographing listings.
There’s something special about seeing a space in person and then “translating” that feeling and the potential the property holds into a visual story - a captivating listing description everyone will enjoy reading.
Offering Professional Real Estate Copywriting Services as a "Former" Photographer
What started as a helpful extra for a few loyal agents because of my appraisal report writing background (and overall love for writing) spiraled into countless writing projects about homes I couldn't drive to. It consumed more of my time than I ever expected. I loved crafting the perfect narrative for each home — highlighting the charm, the light, the soul of a property in ways that photos alone can’t always portray. But eventually, something had to give.
The MLS Writer was born!
(Read about using ChatGPT for real estate listing descriptions)
Finally, I can breathe - thanks to my real estate copywriting team!
I built a team of talented, detail-loving real estate copywriters who share my passion for telling each home’s story. They’re trained in my voice, my standards, have the art of balancing warmth, precision, and SEO smarts — and I trust them completely. Plus, some of them even have an appraisal background, like me!
With my real estate copywriting team in place, I’ve found the bits of freedom to return to the visual side of real estate marketing - professional photography.
It always starts with price and photos.
Picking up my camera again as a real estate photographer has been awesome. I’m no longer stuck choosing between two parts of the work I love. I get to do both, with the help of an amazing team that believes in the mission as much as I do.
And that mission? To make every home irresistible — in words and in images!
Need your real estate marketing content written by a professional copywriter or have a listing to be photographed in Pasadena, CA? Let's have a chat! Call or text us (626) 221-2222 or Email: hello@themlswriter.com
Meet the Founder of The MLS Writer
KASI LIZ HYRAPETT
Former REALTOR/Appraiser + Photographer with a passion for writing captivating real estate listing descriptions and creating marketing materials for Realtors.
The MLS Writer is a professional real estate copywriting team founded by Kasi Liz Hyrapett, a former REALTOR, Appraiser + Real Estate Photographer based in Pasadena the Los Angeles area. She has been featured on REDFIN and Business Insider.
The MLS Writer’s team of professional copywriters improves real estate marketing efforts and inspires readers to take action. Though ChatGPT is often used in real estate these days, Kasi leads a team of human copywriters that have experience in real estate to create and deliver polished and customized content..
Clients include REALTORS, real estate photographers, home stagers, appraisers, and more.
Ready to make your real estate business stand out with professional copywriting and compelling real estate descriptions for Realtors?